Introduction to Search Engine Optimization (S.E.O)

S.E.O, Short for "SEARCH ENGINE OPTIMIZATION", is being touted as the next big thing on the internet.
The formal definition goes-

"S.E.O stands for search engine optimization. It is the process of getting traffic from "free","organic","editorial" or natural listings of a search engine."

It is the technique (or may i say "art") of enhancing the visibility of a particular website, blog in the search results of a search engine.

Consider this situation -

You have a business you want to promote on the internet, so that your customer base,and hence your profit eventually increases.

What you would normally do is create a website or a blog dedicated for promoting your business. This way, all the people who visit your website can get information regarding the services you offer, the products you offer etc etc.

 Now the question that arises here is,"How would people find your website?" , "How would they know of your website's "existence"? One simple answer is through the largest data distribution machine on the planet, "GOOGLE"!

Now the problem that arises here is that, all over the world there may be thousands of 

businesses which share the same name as yours. Hence, your website's position in the search result of google will be somewhere in the last few pages of the search result. 

To avoid this scenario, search engine optimization is practiced, to make your website famous on the internet, without paying for advertisements. 


To get started for learning search engine optimization, you can start by downloading the seo guide given below:
search engine optimization.pdf :  DOWNLOAD